The feature film portrayed a brave young Yankee who conquered a South American republic. He turned the natives from their barbarous habits of singing and laughing to the vigorous sanity, the Pep and Punch and Go, of the North; he taught them to work in factories, to wear Klassy Kollege Klothes, and to shout, "Oh, you baby doll, watch me gather in the mazuma." He changed nature itself. A mountain which had borne nothing but lilies and cedars and loafing clouds was by his Hustle so inspirited that it broke out in long wooden sheds, and piles of iron ore to be converted into steamers to carry iron ore to be converted into steamers to carry iron ore.
The intellectual tension induced by the master film was relieved by a livelier, more lyric and less philosophical drama: Mack Schnarken and the Bathing Suit Babes in a comedy of manners entitled Right on the Coco. Mr. Schnarken was at various high moments a cook, a lifeguard, a burlesque actor, and a sculptor. There was a hotel hallway up which policemen charged, only to be stunned by plaster busts hurled upon them from the innumerous doors. If the plot lacked lucidity, the dual motif of legs and pie was clear and sure. Bathing and modeling were equally sound occasions for legs; the wedding-scene was but an approach to the thunderous climax when Mr. Schnarken slipped a piece of custard pie into the clergyman's rear pocket.
The audience in the Rosebud Movie Palace squealed and wiped their eyes; they scrambled under the seats for overshoes, mittens, and mufflers, while the screen announced that next week Mr. Schnarken might be seen in a new, riproaring, extra-special superfeature of the Clean Comedy Corporation entitled, Under Mollie's Bed.
- Sinclair Lewis, Main Street, 1920
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