So presumably someone in Vitasoy's ad agency in Australia thought that re-using the Australian slogan in New Zealand would be cheaper than devising something specifically for us. I probably shouldn't need to point this out, but New Zealanders don't give a toss if something comes from Australia or not. Hell, most shoppers don't even care if something comes from New Zealand. (Unfortunately. Buy New Zealand made!). But something's true blue Ocker credentials are hardly the best way to sell a product to New Zealanders. Oh, and while at least they did splash out for a New Zealand URL (mentioned at the bottom of the ad), it just redirects straight to the Australian parent site.
|Vitasoy ad, Wellington|