08 January 2016

Fit to be plucked

Salons dedicated to men’s grooming are usually tricked out with leather chairs and badger-bristle shaving brushes. An assistant trying to make a guy comfortable may even proffer a cigar. But Sania Vucetaj’s new men’s eyebrow-grooming bar in the Flatiron district [of Manhattan] isn’t stereotypically masculine — and there’s not a razor in sight. The only tools are tweezers, and the décor includes a blue velvet couch, silver beaded throw pillows and smoked mirrors.

“There’s not, like, stacks of Playboys and beer mugs everywhere,” said Noah Neiman, 31, a trainer at Barry’s Bootcamp and a star of the Bravo reality show “Work Out New York,” who has his eyebrows tamed by Ms. Vucetaj every two weeks. There is a bar cart stocked with Johnnie Walker Red Label and Johnnie Walker Double Black (bottles selected by Ms. Vucetaj’s husband, Steve) in case a guy needs a stiff drink before the tweezing begins. “I’ve had guys with tears down their faces,” Ms. Vucetaj said. “They had tattoos and piercings, but they couldn’t take the pain.” [...]

The lighting on the men’s side is dimmer than on the women’s side because Ms. Vucetaj said that men usually don’t scrutinize her work the way women do. “They’re so pleasant,” she said. “They’re in and they’re out. They don’t even want to look in the mirror.”

- Kayleen Schaefer, 'A brow bar when men get a room of their own', New York Times, 5 January 2016
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