Siobhan Sharpe (Jessica Hynes) from the BBC sitcom W1A: 'So what we're talking about here is major brand surgery ... so listen up - we're sitting on three letters here guys, that's like, duh, the raccoon is already in the trash can here guys, and all you gotta do is nail that lid shut. And how we do that is from like June 2015 whatever, we seed the hashtag 'BBC', but it's gonna stand for Big, Biggest, Colossalest. So it's like the biggest name you can have for anything. In the world, ever. M'kay?'